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Ali Tosyali and Gijs Overgoor used network science, machine learning to identify scam buyers graphic featuring an overlay of a 4.5 star customer review on a person typing on a laptop. ‌ New research co-authored with others by Ali Tosyali and Gijs Overgoor, assistant professors in the Department of MIS, Marketing, and Analytics at RIT's Saunders College of Business, provides one method for searching out five-star fakes. In the study, titled, "Detecting Fake Review Buyers Using Network Structure: Direct Evidence from Amazon," Tosyali and Overgoor: Revealed that products that purchase fake reviews share a common set of reviewers, predominantly among Facebook groups, which are highly clustered in a product-reviewer network. "They could be more vigilant about five-star reviews and be aware that five-star reviews could be paid," Tosyali said. The team is working on additional research on this topic, Overgoor added. faux saint laurent bag

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