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Yelp cracking down on businesses that reward reviewers How much do you rely on Yelp reviews? Some small businesses offer an incentive to encourage people to post reviews, but Yelp says that creates bias and wants those businesses to stop. The business recently found a consumer alert on their Yelp review page, saying Dr. Tattoff and other small businesses have been offering various incentives in exchange for reviews about their business, which Yelp says is not playing by their rules. Yelp says a tennis lesson business was offering to pay $15 for each 5 star review and a mobile tanning business offered discounted services for Yelp reviews. Also, Dr. Tattoff offered a $10 gift card for either Amazon or Starbucks in exchange for reviews. "There's no denying that people go to Yelp and they check out businesses and they read the reviews and they look at the ratings, and we can't afford to lose Yelp as a source of business," Mendelsohn said. "I've never felt inclined to go leave a review for anything I enjoy. Sometimes if I feel like something is bad, I might feel like, 'Hey, let's go complain about this,'" said customer Robert Lafoon. "So it made sense to us to prompt people to write a review by saying, 'Hey, take some time out of your day, tell us about your experience at Dr. Tattoff, good or bad, and we'll reward you for doing so," Mendelsohn said. "As of yesterday, we discontinued the program," Mendelsohn said. faux saint laurent bag

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