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Yes, I am talking about Yelp. With more than 200Mn reviews and over 100 Mn visitors, Yelp has become a go-to place for reviews on small businesses. Not only the US, but Yelp has made its mark globally. On The Strategy Story, we always present unique business models that have changed consumer behavior. Yelp's business model has changed the way consumers connect with small businesses. What's more interesting is knowing how a review platform like Yelp makes money while helping small businesses grow exponentially. What is unique about Yelp's business model? At Yelp, users can submit a review of their products or services using a one-to-five-star rating scale. Businesses can also update contact information, hours, and other basic listing information or add special deals. In addition to writing reviews, users can react to reviews, plan events, or discuss their personal lives. Advertising– In Multi-location Ad Products, Yelp offers a range of ad products designed for multi-location advertisers, including Showcase Ads, which showcase special offerings with limited-time localized promotions in relevant search results; and Seasonal Spotlight Ads, which highlight special offerings and promotions related to a holiday or seasonal event. Business Listing Page Products- It's free for a business to create a free online business account and claim the listing page for each business location. Yelp provides an upgrade package (2nd most popular product after a search) where businesses can highlight their profile, select photos or videos to emphasize on the page through a slideshow feature, secure Yelp Verified License, use Yelp connect, and many more. Yelp generates other revenue through subscription services, licensing payments for access to Yelp data, and other non-advertising, non-transaction arrangements. As Yelp generates humongous data with hundreds of millions of detailed reviews, photos, and business information, it presents a particularly high-value proposition for enterprise customers looking to integrate local content into their products or analyze local data to gain valuable business intelligence local business information. Yelp makes money by offering licenses to such data sets. This stream also contributed 2.5% to Yelp's revenue in 2020. designer bags cyber monday

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