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January is one of the most popular times of year to book a summer holiday. But Britons will need to be cautious when it comes to choosing a holiday based on reviews. "Yet, fake reviews are duping people out of their holiday money. In fact, research from Channel 4 found that as many as one in three hotel reviews are fake." Kim said: "To make sure your holiday is a success and you get the best deal, it's important to know how to look out for a fake review. "Open review platforms are where anyone can leave a review, with no robust checks in place to ensure the reviewer has experienced a hotel or a holiday." This means that even properties with the maximum amount of stars could be very different to what customers expect. Some hotels might be using review sites to try to raise their profile and the reviews may not be genuine. Authentic reviews will usually include a lot more detail and may be specific about the person's experience. Tourists could also ask friends and family for their recommendations if they're worried about fake reviews. designer bags cyber monday

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